Lowe’s Hometown
at Super Bowl LIV

3D Composition

Experiential activation

photorealistic digital painting

Lions
Seahawks

I created a series of 3-dimensional renderings and plans for the fabrication of an entire neighborhood inside the NFL’s South Beach headquarters, the Miami Beach Convention Center, in 2020. Each structure represents one of 32 teams with a unique concept. Visitors interact with props, the structures, and the team mascot for photo ops.

Watch a video feature on the project by AD WEEK here.

Dolphins
Rams
49ers
Titans
Broncos
Giants
Chiefs
Giants